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| Outlet Shopping -- More Dash than Cash
Although I have never been to the Prada outlet at Montevarchi (tel: 055 91901; www.prada.it), I have been to The Mall which is in the same neck of the woods. Some 35 km from both Florence and Arezzo, The Mall is at Reggello and features Gucci, Loro Piana, Sergio Rossi, Armani, and Bottega Veneta. Open 10.00 to 19.00, Mon-Sat; also Sundays in summer. By car, just take the A1 southbound from Florence, turn off at Incisa, and then head for Leccio on the road to Pontassieve. Alternatively there's a shuttle bus service from Florence. For details, call 055 8657775, fax: 055 8657801. I recently picked up La Guida agli Spacci 2002 by one Marina Martorana. Published by Sperling paperback, and available in Italian only, this is the third annual edition and costs 9.80 euro. It's not by any means great. Listings are by region. So, for example, you have to know that the Prada outlet is in Tuscany. But then, it is listed not under "abbigliamento" (apparel) but under "pelletteria" (leather goods). Worse, not under the P-word, but as IPI. Which is great if you know that the company's other name is I Pellettieri d'Italia. But otherwise? If there is a good guide to designer outlets, I have not found one, in either Italian or English. There has undoubtedly been a boom of this kind of store -- until a few years ago, Salvagente used to have the market more or less to itself -- and, let's put it this way, some outlets are more interesting than others. So many listings feature every place that offers cut-price clothing. One risks wasting time on something that is not worthwhile, the more so that many of the outlets are off the beaten track. What's needed is something that offers an impartial assessment of strengths and weaknesses. A place may be worth going twelve stops on the metro to. We just need to know.
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| This article by: © Roberta Kedzierski 2003 This piece is by Roberta Kedzierski for whom Salvagente is a lifesaver when she feels like a break from pounding the keyboard. When not exploring shopping outlets, Roberta who has lived in Milan for over 10 years and is originally from Britain writes for a number of US and UK publications on a variety of subjects. She also writes the "Thinking Allowed column in the monthly HelloMilano magazine (www.hellomilano.it), as well as having her own page on www.InItaly.com. Published: Milanostyle.com issue #8 - Mar 2003.
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10 Corso Como The mind behind '10 corso como' is a petite golden-haired woman named Carla Sozzani, she owns and is constantly reinventing her unique and ever-expanding mix of selling spaces grouped around a beautiful courtyard, which is closed off from the traffic and brouhaha outside, in the off-center neighborhood in Milan, Italy.
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