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Outlet Shopping -- More Dash than Cash

When it comes to designer outlets, everyone has their favourites, I guess, where they find the things they like at a price they like. Some people swear by Viale Papiniano market on a Saturday but I hate that kind of crowd scene and, to be honest, have never found the stalls in question. I am told they are at the Sant'Agostino end. If nothing else, the metro station is right there (Sant'Agostino, in case you needed telling) and so one could swoop in and out again.


My favourite outlet in Milan is Salvagente, which means "life-saver" in Italian, and is at 16, Via Bronzetti (tel: 02 76110328, www.salvagentemilano.it). As well as offerings from Prada, Armani, Alberta Ferretti and other top names, there are keenly-priced boutique-level clothes, including trousers, skirts, dresses, and sweaters. Also handbags, shoes, belts, and scarves. A small men's department too. The end-of-season sales (end December and early-July) are great: 20% or 30% discount rising to 50% or 60% off until everything is cleared. You can spend the equivalent of $50 and come out with three or four items. To get there, take the 60 bus. This links the Duomo with the central Station, and vice-versa of course. Get off in Via Bronzetti at the stop nearest the corner with Via Archimede. Finding the place can pose a bit of a challenge. If you are coming from the direction of the station, just after the bus-shelter, and before you reach the hairdressers, you will see a green iron gate with a bronze sign on it that says (surprise, surprise) Salvagente. This tells you that the place is open 10.00-12.30, and then 15.00-19.00 on Tuesdays, Thursdays, and Fridays. On Wednesdays and Saturdays, you can shop right the way through from 10.00 to 19.00. As with many stores in Italy, Salvagente is closed Sunday and Monday morning. Note that they take cash only. Don't despair, there is an ATM at the bank after the aforementioned hairdressers, on the corner with Via Archimede.

Although I have never been to the Prada outlet at Montevarchi (tel: 055 91901; www.prada.it), I have been to The Mall which is in the same neck of the woods. Some 35 km from both Florence and Arezzo, The Mall is at Reggello and features Gucci, Loro Piana, Sergio Rossi, Armani, and Bottega Veneta. Open 10.00 to 19.00, Mon-Sat; also Sundays in summer. By car, just take the A1 southbound from Florence, turn off at Incisa, and then head for Leccio on the road to Pontassieve. Alternatively there's a shuttle bus service from Florence. For details, call 055 8657775, fax: 055 8657801.

I recently picked up La Guida agli Spacci 2002 by one Marina Martorana. Published by Sperling paperback, and available in Italian only, this is the third annual edition and costs 9.80 euro. It's not by any means great. Listings are by region. So, for example, you have to know that the Prada outlet is in Tuscany. But then, it is listed not under "abbigliamento" (apparel) but under "pelletteria" (leather goods). Worse, not under the P-word, but as IPI. Which is great if you know that the company's other name is I Pellettieri d'Italia. But otherwise?

If there is a good guide to designer outlets, I have not found one, in either Italian or English. There has undoubtedly been a boom of this kind of store -- until a few years ago, Salvagente used to have the market more or less to itself -- and, let's put it this way, some outlets are more interesting than others. So many listings feature every place that offers cut-price clothing. One risks wasting time on something that is not worthwhile, the more so that many of the outlets are off the beaten track. What's needed is something that offers an impartial assessment of strengths and weaknesses. A place may be worth going twelve stops on the metro to. We just need to know.

 


This article by: © Roberta Kedzierski 2003
This piece is by Roberta Kedzierski for whom Salvagente is a lifesaver when she feels like a break from pounding the keyboard. When not exploring shopping outlets, Roberta who has lived in Milan for over 10 years and is originally from Britain writes for a number of US and UK publications on a variety of subjects. She also writes the "Thinking Allowed column in the monthly HelloMilano magazine (www.hellomilano.it), as well as having her own page on www.InItaly.com.
Published: Milanostyle.com issue #8 - Mar 2003.

 

 

10 Corso Como

The mind behind '10 corso como' is a petite golden-haired woman named Carla Sozzani, she owns and is constantly reinventing her unique and ever-expanding mix of selling spaces grouped around a beautiful courtyard, which is closed off from the traffic and brouhaha outside, in the off-center neighborhood in Milan, Italy.


Customers can make a day of it in the 13,000-square-foot complex, which includes the Galleria Carla Sozzani (a photography and design gallery), a bookstore (design books from all over the world), a boutique for men's and women's clothing and accessories, hard-to-find imports, and must-have luxury goods. Sozzani was influenced by oriental bazaars. She was also inspired by 'Biba', the unforgettably atmospheric London boutique that mushroomed, briefly, into a department store on Kensington High Street in the early 1970s.

'10 corso como' was founded in 1991.
Carla Sozzani started out with an initial investment of only $200,000. With the help of her boyfriend, Kris Ruhs, an American artist from New York City, who has designed the logo, some corners of the shop, the 10 Corso Como café and the restaurant, which opened in 1999.
Another big help comes from her look-alike sister, Franca Sozzani, who has been for more than a decade the editor-in-chief of 'Vogue Italia' - a magazine that has
made it to one of the most revered fashion and style forecasters in the world. A lot of fashion trends you see in the magazine
you can find at '10 corso como'.
http://www.galleriacarlasozzani.com


Carla Sozzani


10 Corso Como bookstore

 

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